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Concrete key challenges
An audience ready to travel and explore
Millions of potential visitors
In France, approximately 40% of adults with disabilities report that they do not go on vacation due to financial constraints or accessibility barriers. However, when the right conditions are met—such as proper accessibility and tailored support—more than half of these individuals express a strong desire to travel. This represents a potential for millions of additional travelers each year if the industry becomes truly inclusive.
*IFTM, 2025
Inadequate access
In Europe, 25% of citizens encounter accessibility difficulties when planning to travel due to inadequate infrastructure or information.
*Normandy Regional Health Agency (ARS), 2024
Inaccessible venues
France has 560,000 public-access buildings (out of 800,000)—including tourist sites, hotels, and restaurants—that are still not accessible, representing a large portion of the tourism offering.
*Info.gouv, 2025
Low certification rate
Today, only about 4,000 establishments in France hold the Tourisme et Handicap label. This means that less than 4% of the tourism offering is formally recognized as accessible, highlighting a structural lag in accommodating people with disabilities.
*Atout France, 2025
Law No. 2005-102 of February 11, 2005
Law No. 2005-102 of February 11, 2005, on equal rights and opportunities, participation, and citizenship for people with disabilities, mandates accessibility for all public-access buildings (ERP), including tourist sites, across the entire travel chain (built environment, transport, signage, etc.).
Tourisme et Handicap and Destination pour tous labels
Tourisme et Handicap Label: Managed by the Tourisme et Handicaps association under the supervision of Atout France, this certifies tourist sites, activities, or accommodations that offer facilities adapted to at least one of the four types of disability (physical, visual, auditory, or cognitive).
Destination pour tous Label: Awarded to regions that promote a consistent range of tourist accessibility and mobility options within their area (leisure, transport, services).
Destination pour tous Label: Awarded to regions that promote a consistent range of tourist accessibility and mobility options within their area (leisure, transport, services).
Taking action for everyone
Developing inclusive destinations
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Attracting an often-excluded audience
By making a site accessible, you aren't just reaching those individuals, but also their families, caregivers, and companions. This represents millions of additional potential visitors to attract every year.
Showcasing your social impact
Visitors are increasingly sensitive to the social commitments of the destinations they choose. A tourist site that takes care of all its visitors, including those with disabilities or reduced mobility, stands out in a positive way.
Fostering loyalty
An accessible venue that is easy to navigate, well-signposted, and designed for everyone is a place people return to. By improving the visitor experience for all, you boost customer satisfaction and the likelihood of them recommending your establishment. Accessibility becomes a driver of loyalty.
A concrete solution
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